Hit Record Joins Forces With Ubisoft
Community Created Content is Coming to Beyond Good and Evil 2!
Hit Record was started in 2005 by Joseph Gordon Levitt and his brother Dan as a way for a community of people to solicit feedback on various videos that they created. In time, they opened up the creative side of the platform to the community and began a journey of making all forms of art over the next decade. All forms except video games, until now.
Ubisoft has announced a collaboration with Hit Record that allows the community to create and submit art that will be used in their upcoming game Beyond Good and Evil 2. This is a momentous occasion in the world of video games, one that breaks down the wall between the developers and the players and allows them to work together for the first time.
With artists in 190 countries, people from literally all over the world will work on and submit art to Ubisoft that will be used in the game. In an interview with IGN, Joseph Gordon Levitt said “movies were the art form of the 20th century, but there are so many more opportunities to be creative and express humanity that new technology affords us.” He goes on to say that video games are at the forefront of this. Playing video games themselves can be a work of art and now thanks to Ubisoft and Hit Record the players and developers can work together to create their art.
Anyone interested in contributing can go to hitrecord.org to become a member of this community and help contribute to this and other projects with the community.